Ericsson ConsumerLab (2012). Talking, Texting, Poking and Dating: How Teenagers are using technology in their social lives. Stockholm : Ericsson Group. En ligne : <http://www.ericsson.com ... yintheirsociallives.pdf>.
Added by: Laure Endrizzi (05 Feb 2012 14:27:21 Europe/Paris)
|Resource type: Report/Documentation
BibTeX citation key: EricssonConsumerLab2012
Keywords: adolescent, culture numĂ©rique
Creators: Ericsson ConsumerLab
Publisher: Ericsson Group (Stockholm)
Views index: 18%
Popularity index: 4.5%
|URLs http://www.ericsso ... eirsociallives.pdf|
How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.
The research focused on US teenagers aged between 13
and 17. The quantitative part of the research consisted of
almost 2,000 online surveys, and involved a representative
sample of 20 million people between 13 and 17 years of
age. The research took place between June and November
The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were
conducted with 32 respondents from Long Island, New
York. Following this, 12 of the teenagers were selected for
two-hour-long interviews. The survey sample was selected
to be representative of the entire US, and the behavior
reported is similar to that in many other countries.
Added by: Laure Endrizzi