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Gordon Joye C. (2002). « Beyond Knowledge: Guidelines for Effective Health Promotion Messages ». Journal of Extension, vol. 40, n° 6. En ligne : <http://www.joe.org/joe/2002december/a7.php>. 
Added by: Marie Gaussel (05 Sep 2011 14:22:14 Europe/Paris)   Last edited by: Marie Gaussel (17 Apr 2012 13:45:59 Europe/Paris)
Resource type: Journal Article
BibTeX citation key: Gordon2002a
Categories: General
Keywords: approche globale en promotion de la santé, comportement, santé
Creators: Gordon
Collection: Journal of Extension
Views: 2296/2761
Views index: 25%
Popularity index: 6.25%
URLs     http://www.joe.org ... 002december/a7.php
Abstract     
Knowledge does not always result in the adoption of recommended behaviors that can prevent or detect illness. This article synthesizes the research of psychologists, health advocates, and other social scientists to identify the factors other than knowledge that influence decisions regarding healthful behaviors. The article also presents guidelines to help Extension personnel optimize messages and programs designed to encourage preventive health behaviors based on findings concerning (a) perceptions of risks; (b) perceptions of self; (c) environmental conditions, both physical and social; and (d) perceptions of costs and benefits of recommended behavior.
Added by: Marie Gaussel  Last edited by: Marie Gaussel
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